Tuesday, January 10, 2012

Book Club Exchange: Strivectin Virtual Book Club

I'd like to welcome Elizabeth Chapin to Book Club Exchange, a feature on Booking Mama which highlights anything and everything book club-related! Elizabeth is working on behalf of StriVectin® to promote their new Virtual Book Club. (Yes, StriVectin® the skin care experts!) I think this is a fabulous idea and the book they selected to kick things off is a good one. Here are the specifics:

StriVectin®, the largest independent prestige anti-aging skin care brand, just announced the launch of the first virtual book club housed solely onFacebook. Working at launch with HarperCollins Publishers, the Book Club allows users to create a profile, share reading lists, join in discussions with other readers, and participate in live question and answer sessions with popular authors.

The idea for the Book Club came when StriVectin noticed that women within its Facebook community were talking about more than just skin care, reflecting on issues and concerns about life in general. By helping to curate conversations around books that reflect the interests and concerns of real women, StriVectin hopes to enrich what it offers its community, and to help facilitate the supportive discussions it saw developing.

The book club launched with Anna David’s new book, FALLING FOR ME, the story of how the smart, successful, and single author decided to re-examine and refocus her life, with longtime Cosmopolitan guru Helen Gurley Brown as her guide. Every other month, the group will be invited to start a new book. With each new book, the first 50 people to sign-up to participate will receive a free copy (either digital or hard copy).

The StriVectin virtual book club can be accessed from any browser at:


I am very excited to follow the discussion of FALLING FOR ME by Anna David since I thoroughly enjoyed this book -- you can read my review here. I'm also anxious to see the other books that they select in the future.

Don't forget that if you get in on the action early, you just might "win" a free copy of the discussion book.

If you are interested in participating in a future Book Club Exchange, please contact me at bookingmama(at)gmail(dot)com.

1 comment:

bermudaonion said...

Hm, I have that book so I'll have to look into that. Sounds like fun!