Livrada and it's a great way to give a personal e-book gift card. Rather that just a generic gift card to purchase any old book, Livrada allows people to buy a gift card for a specific book -- and the card looks like the actual cover of the book.
Livrada launched these cards on July 15th in ALL Target stores. Initially, they are offering six New York Times best selling titles:
Fifty Shades of Grey
The Girl Who Kicked the Hornet's Nest
State of Wonder
I was fortunate enough to receive a gift card for a copy of GONE GIRL -- one of my favorite books of 2012. It was extremely simple to download the book for my Kindle. All I had to do was go to the Livrada website, type in my email address and the PIN on the back of my card, select my device (Kindle or Nook), and click on the Redeem button. It was really that easy!
Livrada plans on adding more books and genres as well as additional devices (including the iPad) in the near future. To learn more about Livrada, take a peek at the Prezi presentation overview.