Publicist Claire McKinney, of SallyAnne McCartin & Associates, recently contacted me about a new project she is working on called IndieReader.com. It's a newly launched Web site that focuses on marketing and selling self-published books.
Here's a little bit about the site straight from Claire's e-mail:
Since leaving my Publicity Director job at a big name publishing house and having spent almost all of my career in one of the major houses, I've been pleasantly surprised and awed by the amount of fabulous books out there that I never knew about. These people have been flying a bit under the radar, but IndieReader.com will change all of that. Also, the people who buy books from our site will be a part of a community of readers that have access to things that others don't through mainstream sales channels (like Barnes & Noble, Costco, etc.) We plan to offer discounts to independent booksellers too so that if they decide down the road to carry copies of these books and purchase them through us, it will make sense moneywise to do so.
We are also starting a companion magazine called The Indie Reader which will have regular columns from independent bookstores, celebrities, agents, authors, journalists, and we are hoping book clubs too, all about indie culture and indie books.
I think IndieReader.com is a great idea and I was definitely impressed with it. I am looking forward to watching this site grow in the next few months, and I am especially interested in the IR Zine. Why don't you take a look and let me know what you think?